Album Details

• Artist: The Binary Marketing Show
• Album: Because Of This, This, And This
• Label: The 8088 Record Collective
• Year of Release: 2011
• ME Rating:
• Reviewed by: digitalbath on 2011-06-30

Binary marketing show's 2011 release, Because of This, This, and This came highly recommended to me, I'm here now to confirm and express that recommendation to all of you readers.  The band, I'm assuming, is comprised of two artists that each do a ton of programming/sampling very similar to Amon Tobin ... in space.  The band themselves state that their musical influences are "space, energetic pullies attached to cages covered in flesh."[1]  Admittedly a bit shocking, but well worth the listen and it does well to provoke that sense of intrigue and wonder that music can create if there is someone skilled enough to manipulate it properly as binary marketing show does rather well.

It's great to see so much expansion on the progressive psychedelic rock genre lately. Almost immediately upon listening to the first track of Because of This, This, and This, acts such as The Mars Volta and Amon Tobin came to mind and I knew it'd be an experience.  It took a bit of patience, just like a great album should, but the slow transient segments of the record truly highlight the more upbeat parts that most people spend their time waiting for.  Listening through, it's tough to tell where one song ends and another begins.  Electronic, almost tribal percussion sparkle in the background while an air of midi wisps through.  Their vocals are reminiscent of Animal Collective or Cloud Cult at times but they truly to exuberate their own original sound. 

What a stellar album.  I'd love to meet the duo and find out what questions are being asked of Because of This, This, and This. Listeners that tend to cling to the spiritual world more than their own would do well to pick up this album.  Turn it on before you go to bed, on the dance floor, onto some big headphones, and/or slip away into a peaceful bliss.  No matter how you choose to listen, at least listen.  The future is coming listeners!

[1] "space, energetic pullies attached to cages covered in flesh" http://www.facebook.com/thebinarymarketingshow?sk=info

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