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Album Details

• Artist: Life After Liftoff
• EP:
Memory Of You
• Label: indie
• Year of Release: 2011
• ME Rating:
• Reviewed by: mark_morton on 2011-05-10

From the first note, you can tell that Life After Liftoff is tailor-made for success within a teenage demographic. The band's style blends the satirical, quirky pop-punkishness of Blink-182 with the brooding, angsty, alt-rockification of The Bravery, culminating in agro-pop anthems not wholly dissimilar from what Fountains of Wayne evolved (or devolved) into, depending on your taste for the genre. While the nasal, powder-puff vocals will easily lure in ripening young women, there is just enough of that peanut-y crunchy edge that will appeal to the acne-infected, rebellious young males.

Although painfully formulaic, Memory of You is really a win-win situation for Life After Liftoff. I really can't see anyone over the age of 20 taking this band seriously. And why would any intelligent band want to cater that audience, when it's really that next generation of kids that is going to be pumping its allowances into its merchandise?

It is an interesting dichotomy, though, as musically, Life After Liftoff plays to the conventions of cheery, radio-friendly, head-bobbing indie-pop, while the lyrics are laced with pained, real-life experiences which may not connect directly with its target audience. However, they will sing along with them nonetheless, simply because it "sounds good!"

Memory of You is the kind of frank, edgy indie-pop that Green Day consistently gets lauded for creating yet never really achieves. On that note, Life After Liftoff is unfortunately among that legion of sincere bands that the press will gloat about how much they love the music and how they have been longtime supporters of the act only after it breaks into the Billboard Top Ten.

At the end of the day, if you are the type of music fan who utilizes music as sing-along escapism while driving on a Saturday afternoon with the windows down, you can do far worse than popping on some Life After Liftoff.

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